French Company Goes Full Bitcoin—Becomes Europe’s First Corporate BTC Treasury

In a bold pivot that left traditionalists clutching their spreadsheets, a French firm just rewrote its balance sheet in satoshis. The move makes it the first European company to adopt Bitcoin as a primary treasury reserve—because who needs euros when you’ve got volatility and institutional FOMO?

Wall Street analysts are either applauding or hyperventilating into their Bloomberg terminals. Meanwhile, the firm’s CFO was last seen muttering something about ’sound money’ and ’legacy finance dinosaurs.’

Bonus jab: Guess their auditors will finally learn what a ’hard fork’ is—and it’s not a tax-deductible cutlery expense.

TBG doesn’t just track Bitcoin price—it tracks how much Bitcoin it adds per share, using this BTC yield as a performance metric. This model has drawn attention from major industry names including Blockstream’s Adam Back, Fulgur Ventures, UTXO Management, and TOBAM, many of whom have invested or partnered with the company.

To fuel its accumulation strategy, TBG relies on three tools: above-market equity sales, Bitcoin-denominated bonds, and performance-based investor warrants. With 620 BTC already under management (worth nearly $60 million), the company is aiming high—hoping to hold 21,000 to 42,000 BTC within five years. Its ultimate goal? Controlling 1% of all Bitcoin in circulation by 2033.