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Coinbase Goes Full Aggro: Crypto Giant Sponsors Riot’s Esports Empire

Coinbase Goes Full Aggro: Crypto Giant Sponsors Riot’s Esports Empire

Blockworks
Author:
Blockworks
Release Time:
2025-05-06 18:42:22
0

Coinbase sponsors Riot Games’ League of Legends, Valorant esports

Coinbase just leveled up its marketing playbook—inking a sponsorship deal with Riot Games’ esports leagues for League of Legends and Valorant. Because nothing says ‘trust us with your money’ like aligning with virtual headshots and pixel-perfect last hits.

The move targets Gen Z and millennial gamers—a demographic that treats crypto like a high-risk respawn point. Smart? Maybe. Desperate? Wall Street analysts are already placing bets.

Meanwhile, Riot pockets the bag while pretending not to notice crypto’s volatility. A match made in gamer-bro heaven.

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