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What does Prime Day tell us about the consumer market?

Prime Day also tells us a lot about the health of the consumer market. American consumers represent half of the event’s sales. Small wonder the market hit a low around October 2022, when Amazon held a second “Prime Day.” This is now “Big Deal Day,” an Amazon clearance that kicks off its holiday shopping season.

Why is prime so expensive?

The distribution strategy of Prime drove the price up for the drink, as its lack of availability meant many were prepared to pay a premium to get their hands on the drink, says Bailey. “It was almost like a weird luxury good for kids,” he says.

How important is Amazon Prime Day?

No sales day is as big, or as important, as Amazon’s (NASDAQ: AMZN) Prime Day, which runs on July 16-17 this year. The online store generated $12.9 billion during last year’s event, accounting for 2% of its annual revenue. It’s one thing that makes Amazon stock extra reliable.

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