Coinbase Debuts Token Sale Platform with Monad’s MON Launch

Coinbase just flipped the script for retail crypto investors—launching a first-of-its-kind platform that lets users buy tokens before they hit exchanges. No more FOMO, no more whales scooping up all the supply pre-listing.

The debut offering? Monad’s MON token—a high-performance Layer 1 blockchain play that’s been buzzing in dev circles. Early access could mean getting in at ground-floor prices… or becoming exit liquidity for VCs. Your call.

One thing’s certain: Wall Street’s ‘private market exclusivity’ playbook just got a decentralized middle finger. Though let’s be real—Coinbase still takes a 2% vig on every trade.

Monad Launch Marks Coinbase’s First Token Sale

Monad will sell 7.5% of all 100 billion MON it has out in the market at a fixed price of $0.025 a token. The minimum and maximum prices that a participant can bid are $100 and $100,000, respectively, and both retail and institutional investors are allowed. The sale will end shortly before the mainnet launch to the public on November 24, in line with the schedule to roll out the project.

SOURCE: X

According to the Monad Foundation, the distribution model provides 38.5% of tokens to the ecosystem development, 27% to the team, and 19.7% to investors. At the same time, 4% will fall into the Category Labs Treasury. All team and investor allocations will remain locked from the mainnet’s launch, following structured vesting schedules to ensure long-term alignment with the network’s growth.

Coinbase Expands Reach into Project Offerings

Coinbase described its new platform as an “end-to-end project sales system,” enabling verified users to access initial offerings directly through its exchange. The move follows Coinbase’s $400 million acquisition of Echo and Sonar, two crowdfunding platforms created by trader Jordan “Cobie” Fish. By integrating these technologies, the firm aims to simplify launches while ensuring regulatory compliance and accessibility.

The partnership underscores the increasing investor trust in next-generation Layer 1 networks. In 2022, the blockchain was founded to develop a high-speed, EVM-compatible blockchain that is able to match Solana's performance but preserve the ethereum level of decentralization. Its introduction via Coinbase's platform could establish a new paradigm of publicly selling via exchange with transparency and extensive participation.