OpenX zieht gegen Google vor Gericht: Kartellklage wegen unfairer Wettbewerbsblockade

Google muss sich erneut vor Gericht verantworten – dieses Mal wegen Vorwürfen von OpenX, der Tech-Gigant habe mit unfairen Methoden Konkurrenz ausgebremst.

Schlagzeile: 'Monopol-Maschine Google? OpenX reicht Kartellklage ein'

Die Anklage wirft Google vor, systematisch Wettbewerber vom Markt gedrängt zu haben. Keine neuen Zahlen – aber die Anschuldigungen wiegen schwer.

Ironischer Finanzkommentar: 'Während Google sich vor Gericht verteidigt, kassieren ihre Anwälte Stundenhonorare in Höhe kleiner Länder-BIPs.'

Court says Google’s ad business may be split up

Google offers tools for publishers, advertisers, and an ad exchange all in one. The court said that giving Google all three services gives it too much control over ads and could force a breakup of its adtech arm. Google plans to appeal, with a remedies hearing on September 22.

OpenX emphasizes its status as a small player, holding just a minimal fraction of the ad exchange market. It claims that Google’s conduct forced its ad server out of business, leading to its closure in 2019.

The complaint added the tricks Google forced publishers to drop OpenX through illegal package deals, rigged auctions so OpenX lost more bids, and secretly funneled ad dollars to its own exchange.

“Now that the Court has found Google’s conduct to be illegal and anticompetitive, this lawsuit seeks to recover damages for the harm caused to us and our shareholders. and to help ensure fair competition going forward,” said OpenX Chief Executive John Gentry in a statement.

OpenX wants a jury trial, financial damages, and a court order to stop Google’s unfair tactics.

KEY Difference Wire helps crypto brands break through and dominate headlines fast