Nothing und Optiemus Infracom gründen Joint Venture für massive Produktionserweiterung in Indien

Londoner Tech-Marke Nothing geht strategische Partnerschaft mit indischem Infrastrukturriesen ein – und umgeht dabei die üblichen regulatorischen Hürden.

Produktionspower für den globalen Markt

Das Joint Venture zielt auf Skalierung der Fertigungskapazitäten, um die wachsende Nachfrage nach Nothing-Produkten außerhalb Europas zu bedienen. Optiemus bringt bestehende Infrastruktur und lokale Expertise ein, während Nothing Technologie und Brand-Power liefert.

Timing ist alles

Der Move kommt zu einem Zeitpunkt, an dem internationale Tech-Firmen unter steigenden Zöllen und Lieferkettenproblemen ächzen – eine kluge Umgehung der Bürokratie, während traditionelle Investoren noch über EBITDA-Kennzahlen brüten.

Nothing sees growth opportunity in India

CEO of Nothing, Carl Pei, mentioned that the government has been pushing for a ‘Make in India’ program for the past decade. He stated that he sees a big growth opportunity in the Indian market, revealing that Nothing plans to create India’s first smartphone company or smart-hardware company that can go global.  

Had the honor of meeting Minister Shri @AshwiniVaishnaw – the driving force behind Make in India and the country’s thriving tech ecosystem. There is no doubt; India will play a key role in shaping the future of the global smartphone industry.

We discussed our journey with… pic.twitter.com/M1Gyzet6Qg

— Carl Pei (@getpeid) September 25, 2025

The phone manufacturer said its initiative is targeting Gen Zers in the world’s most populous nation to build the country’s first global phone brand. Nothing added that it also plans to relocate the CMF sub-brand to India to make the South Asian country its global production and export hub.

“CMF has been well-received by the market since we launched it two years ago. With our end-to-end capabilities, we are uniquely positioned to now build it into India’s first truly global smartphone brand.”

-Carl Pei, CEO of Nothing

Nothing aims to reach a 2% market share in India’s smartphone market this year. Pei added that the South Asian country is the company’s biggest market, followed by Europe.

The company also hopes to establish India as its global base for research, development, and manufacturing of its affordable device brand. Pei revealed that Nothing is starting with smartphones, audio products, and smart watches, with plans to expand its operating system into smart glasses, humanoid robots, EVs, and other devices.

Nothing plans to launch CMF Headphone Pro next week

Nothing is also planning to launch its first pair of over-ear headphones on September 29, following the release of its Headphone 1 wireless over-ear cans earlier this year. The company revealed last week that it will release its second set of headphones, called the CMF Headphone Pro, through its CMF affordability-focused sub-brand.

The teaser video on Thursday showed that the new headphones appear to allow users to customize the appearance of the devices. The video shows a gray ear cushion on the Headphone Pro being replaced by a bright orange alternative that rotates and locks into place.

The first teaser video also revealed that the CMF Headphones come in light green and bright orange colors. The CMF Headphone Pro appears to include multiple buttons and controls, similar to Headphone 1 but in different shapes and sizes.

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